Thursday, October 7, 2010

Single: Sweet Serendipity

Due to the last minute change in singles, we will be trending #SweetSerendipity instead.

 
Get ready Lee DeWyze fans...
October 12th at 7pm PT 
we WILL be trending #SweetSerendipity on twitter!


"Sweet Serendipity" to premier on Oct 13
Since #SweetSerendipity will be debuting on Ryan Seacrest's radio show on the 13th, we thought it would be a great idea to get it trending the night before & work to keep it going for at least 24 hours.

As we have all experienced, it can be very difficult to get something trending. BUT it is not impossible when you have the right strategy & enough people! That is why we have come together with some of the Lee groups on twitter to spread the word.
But we need YOU to make it happen!

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DETAILS....
  • SPIKE --> Starting at 7pm PT [October 12th] start adding #SweetSerendipity to your tweets
  • PUSH --> Keep it up for the next 24 hours. International Leeps we will be depending on you to keep it up while the US sleeps!
  • SPIKE --> Though we don't know what time the single will play, we'll plan on spiking #SweetSerendipity again at 8am PT [October 13th] 
  • We also need your help in SPREADING THE WORD to your followers, so they can spread the word to their followers and so on.....
Note: While you are adding it to your regular tweets, also throw in promotion for Lee's single & album!
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In order for this work, we have done some research & come up these few guidelines for trending topics on twitter:
  1. Only use #SweetSerendipity ONCE per tweet, otherwise, it can be considered spam.
  2. Twitter rules state, you can be suspended by:
    • Repeatedly tweeting the same topic/hashtag without adding value to the conversation in an attempt to get the topic trending/trending higher.  
    • In other words, DON'T spam it, we WANT people to know what it is about!   
  3. Trending is not about how frequent the #hashtag is tweeted [though it does help] BUT the number of people tweeting it at that moment!   
  4. Don't spam your followers...noboby likes a spammer.We want people to like Lee, not be annoyed by his fans.
Remember the idea is that people take notice & know what #SweetSerendipity is about....there is no point for it to trend if nobody knows why!
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Any questions, please let us know! We need all the support we can get! and if you are not sure what time to trend in your time zone, ask!

This promotion is supported by: 
@dweezysignal @leedewyzequotes @leedewyzearmy @wyzeguysandgals 
@leedewyzecrew @letsdothis4lee @teamleedewyze

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